Stunted By Reality Just another know-it-all talking about life, business, technology, sports and music.


If you have a great idea someone has already thought of it

The Big Idea - Light Bulb & Socket

Now that's a bright idea!

I'm always coming up with business ideas based on my own experiences and needs. One of the best I've had recently was a phone application to document the things that my kids say and do. Actually it's third best idea I've had recently.

The idea is to be able to compile a document or repository of the funny, weird and wonderful things that my (our ) children say, because they do say a lot of funny stuff. I already take a lot of pictures and video of them but sometimes I just want to note down a quote that I found funny. My solution was to build an application that allows you to store little things like that; notes, pictures etc. and you would be able at a future date to have it all published into a book. Perhaps even an annual about your kids.

I think it's a great idea, and one that I don't even need to ask what your opinion is because frankly anything to do with kids is going to sell. The hard bit would be the marketing but that's the case in any business. However, women are probably the best demography to market because they talk so much. If one gets to like something, best believe that the whole world is going to hear about. Plus most women don't really shop around. I've always said that if I sold cars I'd sell only pink hatchbacks! Anyway, the idea is also great because lets face it, which parent doesn't think that their kids are the funniest and cutest, despite us constantly observing at first hand other seemingly deluded parents?

So I got round to checking the idea, as I normally do with all my ideas. No matter how good your idea is always check that no one has yet done it. I've said before on this blog that a good idea either solves a problem, or copies another good idea well, or exploits lack of market knowledge or serves a neglected market.

All those factors mean that if you have had a good idea then someone has already done it; if it's a great idea then ten people are already doing it. If no one is doing it you have to ask yourself why.

So after Googling my idea, I found that someone has already done it. Not only that, but they have done it in almost exactly the way I envisioned it. I'm not really upset though, but just impressed with the other guys execution. My fan-boy brother is away so I don't have an iPhone to test their app, but it looks good. And one thing I believe is that if I can't do something better than the other guys then there's no point doing it. Take a bow Kid's Quip Journal.

*Okay I have to admit I could have come up with a better name than that, but touché!

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